A & B Farms is a diverse operation near Casa Grande, Ariz., raising cotton, alfalfa, and even roses. Several years ago they began deploying new technology in their operation which has allowed the business to grow. Brian Rhodes, A& B Farms, discusses how he deploys the technology, and the benefits he's seeing. Layne Richins, precision manager, Stotz Equipment offers a look at some of the challenges Western farmers face deploying these tools, and he shares an interesting data point he relies on for customers.