A new DVD shows the proper way to handle cattle to reduce stress. The DVD, sponsored by NCBA, focuses on how maintaining low stress levels in herds helps maximize profits.

Low Stress Cattle Handling focuses on cattle handling on horseback, with stock dogs and on foot. Three nationally renowned stockmen are featured — Curt Pate, Charlie Trayer and Joel Ham — each of whom provide their own expertise on the importance of maintaining a low stress level in the herd.

“When cattle are in stressful situations their adrenaline levels increase, causing the immune system to slow down in order to conserve energy,” said Pate, a nationally recognized horseback rancher from Helena, Mont.

Trayer, from Cottonwood Kan., is one of the most respected cowboys in the country based on his knowledge of working cowdogs and on the manner in which he uses them. Trayer stated that knowing a few simple commands and properly training cowdogs not only will keep the dogs and herd calm, but also will save ranchers time.

“Proper handling is just as important on foot in the corral as it is in the pasture,” said Ham, a fourth-generation on-foot handler from Big Lake, Texas. He noted that maintaining a position where the cattle can see the handler will allow for a less stressful and more productive situation.

The DVD is available for purchase at the Cattle Learning Center Web site, www.cattlelearningcenter.com.

The Cattle Learning Center promotes the future of the beef industry through research and education projects. Pfizer Animal Health’s grant to fund the Center continues its commitment to producer education, which includes longtime sponsorship of Cattlemen’s College at both the national and state levels.

The National Cattlemen’s Beef Association is the largest organization representing America’s cattle industry. Initiated in 1898, NCBA is the industry leader in education, influencing public policy to improve producer profitability, and in preserving the industry’s heritage and future. Efforts are made possible through membership contributions. To join, contact NCBA at 1-866-BEEF-USA or [email protected].