• Tom Bechman

    Simplify Complex Agriculture Until It Works

    Hoosier Perspectives

     by Tom Bechman
     on February 25, 2013

    Life is more complex today than when your father farmed. Heck, it's more complex than when you farmed five years ago. Truth is it's more complex right now than when you parked your combine last fall. Technology is added every day, and nothing stays as it is very long. However, this doesn't mean you need a PhD to continue farming. Past education isn't important. It's what you're willing to learn now as new technology comes along that matters. The biggest mistake…

    Continue Reading


  • Tom Bechman

    Tell Consumers the Truth About Food Production

    Hoosier Perspectives

     by Tom Bechman
     on February 18, 2013

    If what I'm about to say sounds somewhat like what I said last week, you're very perceptive. One week ago I presented the argument to get behind the Dodge Superbowl commercial featuring Paul Harvey and ask city cousins to watch it. Maybe it wasn't perfect, but it's the most positive message shown to a huge public audience about agriculture in a long time, maybe in my lifetime. It's not every day you can speak in positive tones to 100 million people. Set aside the…

    Continue Reading


  • Tom Bechman

    Take an Acorn When You Find One!

    Hoosier Perspectives

     by Tom Bechman
     on February 11, 2013

    There's a local radio personality who plays a 30-seocnd routine every night of two guys critiquing his show. They start out, "It's great," and the other responds "It was wonderful." Then they start picking it apart. By the end of the bit, they conclude "It was awful," and "Yeah, it was horrible." I saw that scenario play out for real after Dodge's Super Bowl commercial featuring the late Paul Harvey's poem, "So God Made a…

    Continue Reading


  • Tom Bechman

    What Are Other People Around You Thinking at a Meeting?

    Hoosier Perspectives

     by Tom Bechman
     on February 4, 2013

    Part of my job is going to meetings, especially this time of year. It's one way I keep current with what farmers are thinking and what industry and Extension believes are hot topics. I've been to my share of meetings this winter, and my waistline, already big enough, is even bigger now. The best way to get people NOT to come back to your meeting is to have bad food! Even so, food isn't why I go to meetings, but it's an added perk. At about every meeting there's been…

    Continue Reading