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How I became addicted to winning at a young age

Life is Simple: Our new puppy’s response to being rewarded has me reflecting on my youth.

Jerry Crownover

October 20, 2022

3 Min Read
sunset

We have a new puppy at the farm, and my wife is doing a great job of training the youngster. Evidently, the little dog will do anything my wife asks for nothing more than a peanut-butter-flavored treat that is no bigger than a pencil eraser and a kind word of praise. Seeing the pint-sized puppy take on a 2,000-pound bull for a simple treat reminds me of a young kid.

When I was in the first grade at the one-room schoolhouse, the countywide school district sponsored a field day each year that allowed students from all the rural schools to compete in various academic and sporting competitions. My teacher entered me in the reading contest, where the individual contestants read aloud from a book as far as they could before encountering a word they did not recognize.

“Penny” was the word I didn’t know, but it was several pages into the book, and it was the farthest any first grader in the county had gotten, save one little girl named Louise from the big-city school of Gainesville. We tied, and both of us received a blue ribbon: a piece of silk-like material that had been fashioned with a pair of pinking shears.

Hooked on ribbons

From that point forward, I was hooked on ribbons, medals, plaques and framed certificates. For the next several years, I would enter any kind of competition imaginable, as long as I could foresee some award at the end that would recognize me as a winner.

In the second grade, everyone in my tiny school was promised something called a reading circle certificate if they read a minimum of 20 books during the school year. I read over 100 books, thinking I might get five certificates.

In the third grade, the school had ciphering matches every Friday afternoon, complete with a promise of having the winners’ names written on the top of the blackboard for the entire next week. I won my share of those math contests until a smart little girl named Kathy found she could always beat me when she chose multiplication by 22.

The next few years found me trying to win every 4-H pin and award the organization offered, followed by membership in the FFA, which seemed to offer even more medals, plaques and certificates than 4-H. By the time I reached high school, I had become fully addicted to the endorphins that were released by earning trophies, pictures in the paper and public recognition of most every kind.

My compulsion with winning awards continued well after my college days, with coaching judging teams and public speakers as an ag teacher and FFA advisor. The success of my students was just as satisfying as winning these contests myself. Even later, the trophies, ribbons and awards won by my sons showing cattle and participating in 4-H and FFA continued to allow me to live vicariously through their success.

Luckily, the people at the school field day 65 years ago didn’t reward me with candy treats like my wife provides for the puppy.

Crownover raises beef cattle in Missouri.

About the Author(s)

Jerry Crownover

Jerry Crownover wrote a bimonthly column dealing with agriculture and life that appeared in many magazines and newspapers throughout the Midwest, including Wisconsin Agriculturist. He retired from writing in 2024 and now tells his stories via video on the Crown Cattle Company YouTube channel.

Crownover was raised on a diversified livestock farm deep in the heart of the Missouri Ozarks. For the first few years of his life, he did without the luxuries of electricity or running water, and received his early education in one of the many one-room schoolhouses of that time. After graduation from Gainesville High School, he enrolled at the University of Missouri in the College of Agriculture, where he received a bachelor's degree in 1974 and a master's of education degree in 1977.

After teaching high school vocational agriculture for five years, Crownoever enrolled at Mississippi State University, where he received a doctorate in agricultural and Extension education. He then served as a professor of ag education at Missouri State University for 17 years. In 1997, Crownover resigned his position at MSU to do what he originally intended to after he got out of high school: raise cattle.

He now works and lives on a beef cattle ranch in Lawrence County, Mo., with his wife, Judy. He has appeared many times on public television as an original Ozarks Storyteller, and travels throughout the U.S. presenting both humorous and motivational talks to farm and youth groups.

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