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Gain perspective on farm changes

Finance First: Do you bring change to the farm – or does it come to you?

Darren Frye, CEO

July 1, 2024

3 Min Read
Father farmer hugging his adult son and watching the sunset over the field together.
Getty Images/StockSeller_ukr

When it comes to your farm operation, what do you think about the idea of change or changes? Different farm leaders might have very different reactions to changing something in their operations.

This often depends partly on your personality. Some farm leaders may enjoy creating changes on their farms – it might be exciting to try new possibilities and options, such as new technology or production methods.

For others, the idea of change could seem off-putting or even bring about some anxiety. Even if you believe a change might be beneficial, it can still feel uncertain to some to get started with it.

Where’s the change?

Many farmers likely fall somewhere in the middle of these two. Some changes might seem more exciting or realistic than others, and that might depend somewhat on the amount of control (or lack thereof) that you have over the implementation of a change or its impact on your operation.

While you can’t control every change in the broader environment that might impact your operation, you do have control over your mindset when it comes to change. It’s true that not every change that comes to the farm is positive, particularly if there are unwanted changes coming from outside the operation.

But it’s also true that a change might not be completely negative, even if it’s not something you and your farm’s leadership willingly chose. Or something might even be neutral at first glance. It often takes some digging and some additional thought to see if there are ways to turn the change into a net positive for your operation.

How to deal

There might be times when you as a leader know or believe that making a change would be beneficial for your operation overall, but you still might find yourself resisting or delaying it – simply because it is a change. The process of change itself can be challenging, because people may need to learn new ways of doing things, and some will be more open to that than others.

Leaders can even get stuck in a rut of continuing to do the same thing repeatedly simply because “that’s how we’ve always done it.” People often do this because it feels comfortable or they have a perception of safety from it. But this can also be the ultimate downfall of a farm business as times change around it.

Think it through

So how can you work through resistance to positive change – whether from others in your operation or even yourself as a leader? That can often start with the leader working through their own thoughts and past experiences with change on the farm.

Start by considering some changes that your farm has adopted or implemented in the past, especially ones that changed the operation for the better, even if that wasn’t immediately apparent. Was the change difficult for people in the operation? What specifically was challenging, and why?

Was there a turning point when people began to see positive impacts of the change? When did that happen? What were the ultimate positive outcomes and results of the change? Is there an area of your operation right now that you could intentionally change for the better?

Farmers have found that getting some third-party perspective from our market advisors has helped ease their minds. The advisors help farmer clients with planning and execution around marketing decisions and help keep them up to speed on the rapidly-changing grain market situation – and how it impacts their operation.

Get a free two-week trial of our marketing information service (MarketView Basic). Your free trial includes regular audio and video updates, technical analysis, recommendations and more. Learn more about our market advisor programs and offerings at www.waterstreetag.com.

About the Author(s)

Darren Frye

CEO, Water Street Solutions

Darren Frye grew up on an innovative, integrated Illinois farm. He began trading commodities in 1982 and started his first business in 1987, specializing in fertilizer distribution and crop consulting. In 1994 he started a consulting business, Water Street Solutions to help Midwest farmers become more successful through financial analysis, crop insurance, marketing consulting and legacy planning. The mission of Finance First is to get you to look at spreadsheets and see opportunity, to see your business for what it can be, and to help you build your agricultural legacy.

Visit Water Street Solutions

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