April 19, 2024
John Deere has enlisted the help of San Francisco 49ers star quarterback Brock Purdy to help land the next face of its social media brands. In a video announcing the candidate search, Purdy climbs into a tractor that’s parked in front of a California condo. Offensive tackle Colton McKivitz gets in next to him.
“Where we going?” McKivitz asks. To find “the QB of JD,” Purdy replies.
Over the next few minutes, they field calls inquiring about the job from Tyrese Haliburton, Gabby Douglas, Anna Frey and a host of social media influencers, including the Millennial Farmer and iJustine.
“This isn’t just a job; it’s the ultimate influencer adventure,” quips the machinery brand’s press announcement. “John Deere, with the help of quarterback Brock Purdy, launched an epic hunt for the company’s first-ever chief tractor officer — a witty and charismatic content creator ready to help the iconic American brand celebrate farmers, contractors, groundskeepers and brand fans.”