December 28, 2006
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Watsonville, CA – The California Strawberry Commission (CSC) announces that Karen Dutra has joined the organization as category development manager, effective Dec. 1, 2006. She will assist in development and execution of programs to increase category sales for California strawberries with key retail and foodservice accounts in North America.
Based in Watsonville, Dutra is part of CSC’s category development team, which also keeps industry and trade apprised of crop and market conditions.