• Willie Vogt

    A Little Marketing Please

    Farmer Iron

     by Willie Vogt
     on February 19, 2010

    In the car business selling the sizzle is almost as valuable as selling the steak. Not every "hot car" is actually a well-built, reliable machine; but that doesn't mean it can't be popular. It's all in how you spin it. In a End of an Era we explored Agco's decision to retire the Agco brand, along with the well-known orange color. While many farmers will miss the orange, it's a decision that makes sense for the company. However, we ran across something interesting at the National Farm…

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  • Willie Vogt

    A Little Telemetry Please

    Farmer Iron

     by Willie Vogt
     on February 12, 2010

    Whenever I go to a farm show the question I get asked is "what's the most interesting thing you've seen?" or "what's the hottest new product." And those are tough questions to answer. Of course, after two days at the National Farm Machinery Show and 43 new products you'll be seeing in the near future; I saw plenty. But one thing that's starting to gel is the use of cellular technology for everything from precision farming to equipment management. It's possible in several states now to use a…

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  • Willie Vogt

    Getting Ready for Spring

    Farmer Iron

     by Willie Vogt
     on February 5, 2010

    Sprayer calibration. Just the very mention of that dreaded task probably makes you want to click on something else. Stay with me gentle reader as we look at ways technology has conspired in your favor to make this odious task more simple, and faster. Years ago I worked for a public relations firm - many of my editor friends may be shocked - and we worked on a project with Montana State University on the concept of sprayer calibration. This was the advent of a host of new postemergence crop…

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