District 3 (Lincoln, Oneida, Price and Taylor counties)
Candidate: Mark Leder
Farm Name (if applicable): Friesian-Knoll Farm
County of Residence: Lincoln
When did you begin dairy farming? In 1986, I graduated from UW-River Falls with a major in Farm Management and a minor in Animal Science. After returning to the farm, I slowly bought my dad out over the years.
How many cows do you milk? 50 cows
Where do you ship your milk? Foremost Farms
Please name any ag-related organizations or affiliations you belong to:
Have you (or your farm) received special recognition or won any relevant awards?
Foremost Farms milk quality awards (SCC under 100,000)
Why do you want to serve on the WMMB Board?
I would like to see how our money is spent and help jumpstart the industry with some fresh, new ideas. I'd like to see the strategies set for gaining more demand for our product and for promoting the nutritional and convenient benefits of milk.
Nothing against the incumbent, but I'd like to bring my fresh ideas to the table and help get the most bang for our bucks. I'd also like to see more creativity and out-of-the-box thinking…for example, I love that we sponsor the WIAA tournaments. But, why can't we showcase a bucket of chocolate milk during the awards ceremony and offer the athletes chocolate milk while they get their awards?
What else should dairy producers in your area know about you?
I take care of my cows, always try to produce a quality product and would like to promote what our amazing, hard-working industry does. I'm energetic and creative and would love to help grow demand for our Wisconsin dairy products because there is so much potential.
In addition, I work with the local high school and their apprentice program – I love taking a kid that has never been on a farm and seeing him/her learn about the industry.