Water is the most important ingredient in wine. In fact, water is the most important ingredient to life and unfortunately 2.5 billion people lack access to clean water. Chicago-based Cellar Angels, the nation's leading cause-based wine marketing company, is partnering with Wine To Water to help more people get access to clean water through the simple process of taking online wine orders.
"This might be the greatest human tragedy confronting us right now and if we can help in some small way, we owe it to ourselves to try," says Martin Cody, Founder and President of Cellar Angels. Cellar Angels is a unique business, a wine company that partners with premiere Napa and Sonoma County wineries to provide their members access to weekly discounted wine offers. The member purchases the wine and personally selects a charity for Cellar Angels to donate proceeds towards. Wine to Water is now among the charity partner selections available.
Cellar Angels was created by a compassionate group of wine-lovers intent on changing the world through wine. Their mission is simple: connect small, artisanal wine producers to larger audiences, expose wine-lovers to exclusive purchase opportunities from partnering boutique wineries and raise money for a select group of charities.
"When you learn what CNN Hero Doc Hendly has accomplished, you immediately become inspired and realize one person can absolutely make a difference. We can 'move the needle' on this issue and we're humbled to assist," says Cody. CNN annually recognizes individuals who make extraordinary contributions to humanitarian aid, calling them "heroes." Doc Hendly was recognized in 2009 for his incredible efforts and accomplishments with Wine To Water.
Wine To Water formed in 2004 and is focused on providing clean water to people in need around the world. By partnering with Cellar Angels, supporters of Wine To Water will now have opportunities to secure rare wines and support the charity through their purchases.
"When the idea came to me to start Wine To Water, the only real world job experience I had was tending bar. I dreamed of building an organization that fought water-related death and disease using completely different methods than anyone else. So I started raising money to fight this water epidemic the best way I knew how, by pouring wine and playing music. To have an opportunity like this with Cellar Angels is great for us. It's another open door to the industry and crowd that is embracing our work and helping us fight this global water crisis," says Doc Hendly, President and Founder of Wine To Water.
People interested in supporting Wine To Water can become Cellar Angels' members (membership is free) by going to www.cellarangels.com and participate in their weekly wine offers. In addition to great savings on wine, Cellar Angels also provides a custom movie of each winery with behind-the-scenes interviews allowing members to virtually meet the people behind the extraordinary wines.