Wilbur-Ellis Company on Tuesday announced an update of its agricultural technology software, AgVerdict. The upgrade includes significant improvements for data-enabled decisions and planning, the company says.
"We conducted extensive interviews with our customers to better understand their evolving precision needs," said Mike Wilbur, director of field technologies for Wilbur-Ellis.
"Producers described the need for a strategic decision toolkit for easy monitoring and tracking of inputs and performance within their operations," Wilbur said. "AgVerdict ultimately brings data from multiple sources together as usable information, allowing producers to make decisions to enhance production practices, increase returns and maximize revenue opportunities."
Cloud-based ag data storage
The AgVerdict upgrade allows producers to store their agricultural data on a cloud-based system for easy access from any field location, and is available for iOS mobile devices.
The precision ag software is completely customizable based on the operation, with GPS tracking that includes mapping, input usage on a per field basis, performance monitoring, record keeping, and ability to store years of data in one place.
The record keeping function is a secure portal that meets the requirements of food certification programs, plus budgeting and worker safety processes, ultimately leading to maximized efficiencies, the company says.
Data from AgVerdict can be exported by the producer for electronic or print submission to various GAP and GHP programs, end-use buyers or when required by regulation.
Ag data is owned by the producer
"Wilbur-Ellis firmly believes producers should own, control, and have full transparency as to how their information is being used," Wilbur said.
To support this view, Wilbur-Ellis is a founding member of the Open Ag Data Alliance. OADA will act as an independent body to ensure that diverse precision ag platforms share common interoperability, data formats, and security/privacy standards.