Weather Channel and Monsanto Launch Farmer-oriented Service

Web site will offer farm-related severe weather alerts.

Published on: Jan 7, 2009

The Weather Channel Interactive and Monsanto announced a new section on www.weather.com dedicated to weather and farming at http://Weather.com/farming.

The announcement came Tuesday at the Beltwide Cotton Conferences underway in San Antonio, Texas this week.

Within the Agriculture News & Forecast, the main feature is the Farmers Forecast, which includes up-to-date weather information that matters most to the agricultural community, such as severe weather alerts affecting crops and detailed data about precipitation, wind and soil moisture.

The new Farmers Forecast adds farming-related alerts in addition to the severe weather alerts already available through the weather.com site. These will alert consumers to warnings with freeze, frost, high wind or hail indicators for each forecasted day.With precipitation being critical for the farming community, not only does the page include the percent of precipitation, but it also includes an actual projection of the amount of rain that is expected.

"U.S. farmers and the crops they produce are at the mercy of a number of natural factors, and weather can be the difference between a great crop or a disappointing harvest," says Ernesto Fajardo, the lead of Monsanto's U.S. business. "As a company, we are dependent on the success of these growers and we invest heavily in research to develop products that will improve a grower's ability to succeed despite challenges from weather or pests. This partnership enables us to also assist in providing growers information that can assist them with their crop management decisions."

Weather.com/farming will offer several components to help farmers make decisions before and throughout the season. From the same page, users can easily change locations to keep up with multiple farms or compare sites. Among the information included on the new section:
* Soil moisture information
* Detailed wind data
* Sunrise and sunset times
* UV index