Video Series Highlights Meat Industry Sustainability

The American Meat Institute is renewing focus on environmentally-friendly farm management practices.

Published on: Sep 12, 2012

The American Meat Institute has released a new series of video vignettes highlighting the importance of environmental management systems and sustainability efforts in the meat and poultry industry.

Through interviews conducted with industry leaders at the annual Conference on Worker Safety, Human Resources and the Environment, the videos explain various efforts companies have in place to manage their resources and are designed to encourage companies throughout the industry to use educational and web-based resources to improve and expand environmental management and sustainability programs at the corporate and plant level.

"The meat and poultry industry has made significant progress in its environmental management and sustainability efforts," said AMI President and CEO J. Patrick Boyle. "These videos help illuminate the efforts that so many in the industry are making to produce food in an environmentally friendly and sustainable way."

The American Meat Institute is renewing focus on environmentally-friendly farm management practices.
The American Meat Institute is renewing focus on environmentally-friendly farm management practices.

The videos are broken into four parts highlighting:

The Importance of an Environmental Management System

Key Approaches Within Environmental Management Systems

The Importance of the AMI Environmental Recognition Awards

Messages to Consumers about the Industry's Environmental & Sustainability Efforts

In the series, representatives from Kraft Foods, Smithfield Foods, Cargill and others explain changing situations in the marketplace that have allowed producers to reach out to consumers, better manage the environment, and learn how to improve overall management practices.

The videos are on AMI's Meat News Network YouTube channel and are featured also on www.sustainablemeatindustry.org, along with an array of resources on environmental and sustainability efforts in the meat industry.