Additionally, retailers that use pre-printed labels will be able to use the less-specific labels until they are used up, or past the six-month period as long as additional labeling is affixed to the product.
Supporters of the rule, such as the National Farmers Union, said it will provide customers with more information about the origins of food and is a "win-win situation" for all parties involved.
“NFU has been a long-time supporter of COOL and we will continue to vigorously support it. Consumers want and have the right to know where their food comes from," NFU President Roger Johnson said.
However, opponents note that the rule may have implications on trade. The National Cattlemen's Beef Association said Thursday that per previous release of tentative rule language, trading partners have already objected to provisions as amended.
"Our largest trading partners have already said that these provisions will not bring the United States into compliance with our WTO obligations and will result in increased discrimination against imported products and in turn retaliatory tariffs or other authorized trade sanctions," NCBA President Scott George said.
"As cattlemen and women, we do not oppose voluntary labeling as a marketing tool to distinguish product and add value," George added. "However, USDA is not the entity that we want marketing beef."
Opponents of the COOL rule have also said it will increase production costs and make processing more difficult. USDA estimates the cost of the rule will range from $53.1 million to $192.1 million. The costs, they affirmed, will be absorbed primarily by packers, processors and retailers of muscle cut commodities.
To learn more about COOL visit www.ams.usda.gov/COOL.
Read more on Farm Progress:
Proposed COOL Changes Met With Mixed Reaction
Coalition Submits COOL Letter To Vilsack
Groups Outline Options for COOL Compliance
COOL Ruled Non-Compliant With WTO Agreement