Trimble Acquires Assets of C3 Ag Tech Firm

Acquisition will expand ConnectedFarm platform, company says

Published on: Dec 13, 2013

Trimble this week announced its acquisition of assets from privately-held C3 of Madison, Wis. C3 is a ag tech firm which specializes in combining crop information with detailed soil data to assess site-related factors that may contribute to crop yield, quality and health.

The acquisition will enable Trimble to provide unique soil information as well as decision recommendations to agronomists, Trimble resellers or ag retail suppliers, the company said.

Farmers will be able to view the C3 data and recommendations from their trusted advisor on the Connected Farm dashboard, a Web portal that provides one centralized location for farmers to view key information impacting their operations. To align with Trimble's brand agnostic strategy, the data can be applied to all manufacturer equipment types.

Acquisition will expand ConnectedFarm platform, company says
Acquisition will expand ConnectedFarm platform, company says

Financial terms of the agreement were not disclosed.

The C3 Soil Information System solution is a collection of tools and techniques for digital, 3-D mapping of soil characteristics. With SIS, it's now possible to precisely map the top four feet of the earth's surface using above and below ground sensors combined with GPS. The data is processed with a series of algorithms resulting in more than 60 3-D soil models for physical and chemical soil characteristics including root zone depth, soil texture, plant available water, compaction depth and severity, macro and micro nutrient levels, soil nutrient holding capacity, and salt and toxicity concentrations, a statement from Trimble explained.

"With the combination of C3 technologies, the Connected Farm and Trimble's recent acquisitions of RainWave and IQ Irrigation, Trimble is able to provide a farmer's trusted advisor with a unique toolset," said Joe Denniston, vice president for Trimble's Agriculture Division.

"For example, they will now have access to detailed soil analysis, rainfall totals, precise irrigation amounts, as-applied seed and fertilizer rates, weather forecast and decision recommendations," he said.

By providing a greater understanding of the physical and chemical characterization of the soil, including how inputs move through the soil, agronomists and other ag service providers will be able to help farmers implement a more effective solution to resolve the unique challenges of each area of their field.

For example, if a field has areas of high soil compaction, the farmer may be over watering or over fertilizing to accommodate for areas of low productivity without realizing that the main issue is lack of root expansion. SIS helps service providers pinpoint problem areas, develop a more effective strategy for improving output, and provide a recommendation such as the exact depth and area to break up hard soil.

Deal includes Pure Pixel, Agriculture Forensics products

Additional C3 products include PurePixel Vegetation Mapping software and Agriculture Forensics solutions.

PurePixel provides processing of vegetative aerial imaging for crop health analysis, and removes interfering factors such as soil, cover crops and shade which leads to vastly improved interpretability and analytics.

Agricultural Forensics uses a combination of proprietary technologies, SIS and PurePixel to reveal the relationship between a crop and its environment. This combination of technologies produces detailed maps of more than 100 site and crop characteristics for analysis, which provides a better understanding of the complex factors that are contributing to the problem.