Survey Shows Dairy Support for Beef Checkoff

A Cattlemen's Beef Promotion and Research Board showed a 68% approval of the dollar-per-head beef checkoff.

Published on: Feb 28, 2007

A majority of dairy producers support the $1-per-head beef checkoff program, according to a survey of dairy producers commissioned by the Cattlemen's Beef Promotion and Research Board.

The survey showed 68% support among dairy producers for the beef checkoff, compared with 70% of beef producers.

Also, 66% of diary producers said they were well informed about the checkoff, with 21% "very well informed."

"Nearly a quarter of the beef supply in the United States comes from dairy beef. That's why the beef checkoff considers dairy producers an important segment of the beef industry," says Cattlemen's Beef Board member Jenny Senn, a dairy producer from Silverstreet, S.C. "It's encouraging to see from the latest survey results that so many dairy producers approve of their beef checkoff investment, and are informed about where that money is going and the type of programs their checkoff dollars support."

Fifteen dairy producers sit on the board that administers all national beef checkoff-funded programs.