Sun World Licenses Three Companies

Sunwest, Wawona and Enns-Wespak have been licensed to sell Sun World stonefruit.

Published on: Feb 17, 2011

Three leading California stonefruit grower-packers will soon be growing and marketing new plum, peach, nectarine and apricot varieties developed by

Sun World International, LLC., Bakersfield.

Sun World has issued stonefruit licenses to California-based Wawona Packing Co., Inc. (Cutler), Enns Packing Co-Wespak Sales (Dinuba) and Sunwest Fruit Co. (Parlier), Sun World Senior Vice President & Chief Marketing Officer David Marguleas has announced.

The licenses – which depart from the company's traditional business model of farming, packing and marketing its own proprietary fruit varieties – enable the three companies to produce, pack and distribute designated quantities of stonefruit from the extensive Sun World stonefruit variety line-up. The companies have also been licensed to use Sun World's private trademarks, including the BLACK DIAMOND and BLACK GIANT plum brands, HONEYCOT apricot brand and AMBER CREST peach brand.

Since its inception in the mid-1970s, the Sun Worlds Variety Development Center has released more than 80 new varieties with improved flavor, size, color, shelflife and extended seasonality.
Since its inception in the mid-1970s, the Sun World's Variety Development Center has released more than 80 new varieties with improved flavor, size, color, shelflife and extended seasonality.

"We look forward to maintaining our own stonefruit operations along with these new production-marketing alliances with three of the industry's most venerated companies located in the heart of California's stonefruit producing region to ensure greater retail, wholesale and consumer access to our specially-bred plums, apricots and peaches," Marguleas says.

Enns Packing-Wespak, Sunwest and Wawona join licensed stonefruit marketers in Chile (Dole Chile S.A., Tuniche Fruits, and Gesex S.A.); in Australia (Freshmax/Holman and Montague Fresh); in New Zealand (Fresh NZ 2000 and Yummy Fruit Co.); in South  Africa (Green Marketing and Capespan); and in Italy (Apofruit and Agrointessa). These 14 stonefruit marketers distribute plums, apricots, peaches and nectarines grown by Sun World producers under a global-managed planting system.

Sun World and/or its licensees grow its proprietary varieties in Australia, New Zealand, Europe, South America, Israel and South Africa.
Sun World and/or its licensees grow its proprietary varieties in Australia, New Zealand, Europe, South America, Israel and South Africa.

Since its inception in the mid-1970s, the Company's Variety Development Center has released more than 80 new varieties with improved flavor, size, color, shelflife and extended seasonality. In addition to production on its own California properties and with its new California licensees, Sun World and/or its licensees grow its proprietary varieties in Australia, New Zealand, Europe, South America, Israel and South Africa.

The Company maintains integrated agricultural operations throughout central and southeastern California. More is at: www.sun-world.com.

Wawona Packing Co., Cutler, is a vertically integrated company specializing in delivering the highest quality tree fruit in every respect. They have begun development of both new and existing tree fruit varieties and are excited to become a licensee of the Sun World breeding program as they have a world renowned reputation for excellence, concentrated on flavor profile. For more information, contact Brent Smitcamp at (559) 528- 4000.

Enns Packing Co-Wespak Sales, Dinuba, has roots that reach back one hundred years to the company's original 20-acre family farm. Since then, Enns/WESPAK has grown into a vertically and horizontally integrated farming, packing and marketing company with global distribution of our fresh cherries, apricots, peaches, plums, nectarines and other fruits. For more information contact Blair Richardson at (559) 897-7700 or at: www.WesPakSales.com.

Sunwest Fruit Company, Parlier, is a vertically integrated grower, packer and marketer of California stone fruit and citrus. The addition of Sun World's varietal selections will compliment Sunwest's commitment to superior taste, appearance and season-long supplies for its stone fruit program. For more contact Dean Thonesen at (559) 646-4000 or at: www.sunwestfruit.com.