AFTER: The same survey after those surveyed learned 1% of HSUS's budget goes toward local animal shelters.
"People who are on defense are people who don't want to lose," he says. "People who are on offense are people who want to win."
The same works for the sow housing debate. For a while, food retailers were only hearing HSUS's side, Berman says. "When you go and poll and tell people that veterinarians and farmers agree that these pens are humane, you can flip public perception, and public perception drives legislation," he says. "They want to be consistent with public perception."
An Opinion Research Corporation survey of 1,000 U.S. citizens in January showed after hearing the opinions of veterinarians and farmers, 86% supported pens or fell under the "don't care" category, while 13% were still against them.
"When you give people the right information," Berman says. "You get a large percentage of the public opinion on our side."
More information on HumaneWatch is available at the organization's website at www.humanewatch.org.