Soja Campaña de Marketing

U.S. farmers partner with Spanish livestock industry in soybean marketing campaign.

Published on: Jun 26, 2007

U.S. soybean farmers are working with Spanish animal industry organizations to share their wealth of knowledge in soybean feed and to work to promote U.S. soy. To successfully initiate this partnership, the United Soybean Board and soybean checkoff are participating in a Joint Industry Development Agreement, which will lay the groundwork for future cooperation between U.S. soybean farmers and the Spanish livestock industry.

"This partnership will benefit U.S. soybean farmers as well as Spanish agriculture," says Terry Ecker, USB International Marketing chair and soybean farmer from Elmo, Mo. "By openly sharing our knowledge of agriculture with these organizations, we open a better position for U.S. soy in Spain."

The agreement has been signed by USB representatives, the U.S. Soybean Export Council, the American Soybean Association – International Marketing, the Spanish Feed Compounders Confederation, la Universidad Politecnica de Madrid, and the Fundación Española para el Desarrollo de la Nutrición Animal. These organizations have entered into this agreement with the common goal of facilitating the growth of U.S. soybean exports, while assisting processors and users in Spain.

The first step in this partnership will be to form an advisory board consisting of experts in the area of market development and technical issues in the feed sector. Soy inclusion rates in animal feed is one research focus.

A joint effort of the soybean checkoff and the American Soybean Association is also underway in India and China.