SCR Dairy Expands Distribution To Market Heatime Monitoring System

System will be available through partnership with Select Sires, Inc.

Published on: Nov 15, 2012

SCR Dairy Inc. announced a new partnership with Select Sires, Inc. to market the SCR's Heatime systems for health monitoring and heat detection. Dairy producers will now have more options to access valuable herd monitoring data available from this exciting new technology that harnesses the power of rumination data for improved health and reproduction management.

"We are excited about this new partnership with Select Sires to offer SCR technology through their sales and distribution channels," says Tom Breunig, U.S. general manager for SCR Dairy. "This expanded distribution channel offers SCR Dairy and Select Sires each a great opportunity to help dairy producers gain much-needed efficiencies by obtaining early indications of health and nutrition issues and achieving more successful reproduction programs."

MONITORING TECHNOLOGY: The activity and rumination monitoring technology enables dairy producers to detect individual cow health problems early, as well as monitor the rumination of pens of cows and the entire herd.
MONITORING TECHNOLOGY: The activity and rumination monitoring technology enables dairy producers to detect individual cow health problems early, as well as monitor the rumination of pens of cows and the entire herd.

This technology allows dairy producers to shift the way they manage and interact with their herd, providing value through an integrated cow intelligence system. The system combines rumination monitoring along with accurate heat detection—including a recommendation for optimal insemination.

The activity and rumination monitoring technology enables dairy producers to detect individual cow health problems early, as well as monitor the rumination of pens of cows and the entire herd. The use of these data can help assess nutrition changes, reproductive performance and other general health factors.

System users are better able to manage individual cows and whole herds, which can translate to increased production, higher pregnancy rates and fewer costs associated with estrous synchronization programs and disease treatment. That's because the system enables farmers to screen for cows in need of intervention and take timely and proper action that results in improved animal performance and a short return on investment.

"It is Select Sires' goal to offer our customer-owners the most innovative solutions available," says Lyle Kruse, Select Sires vice president, U.S. market development. "The SCR system is a great addition to our line of genetic, reproductive, heat detection and animal health products that help increase the profitability and peace of mind of our customers."
 The technology monitors each individual cow's activity levels and intensity and rumination behavior 24 hours a day. The reliable, easy-to-use system features long-life batteries and impressive results that have made SCR Dairy the largest producer of cow-monitoring tags in the world.

"We look forward to offering the SCR breakthrough technology to more dairies via our expanded partner list of industry-leading companies," says Breunig. "This is a natural step in SCR's growth and go-to-market expansion following the opening of SCR's office in Madison earlier this year."

Heatime systems will continue to be available from Semex USA (www.semexusa.com) and Micro Dairy Logic (www.microdairylogic.com) through their respective field representatives. Those producers who wish to purchase through Select Sires can contact their Select Sires' representative or visit www.selectsires.com.

Source: SCR