The fourth biennial Harvest New England Agricultural Marketing Conference is opportunity to gain helpful marketing advice from the region's top farmers and industry experts. The conference and trade show will be held Feb. 27 and 28 in Sturbridge, Mass. And, you can save money by registering by Feb. 7.
The program includes:
Roberta MacDonald, Cabot Creamery's senior vice president of marketing is one of the keynote speakers. She'll share how Cabot from near bankruptcy to over $400 million in sales, and how you can apply what she learned on your farm.
Bob Burke, co-founder of the Natural Products Consulting Group and one of the top 25 business builders of the natural products industry, is the second keynote speaker. He'll discuss retail growth trends, new products and categories, plus their influences on consumer expectations and how they'll drive your business.
Other conference features include:
•A discussion by New England ag commissioners or chiefs
•A New England Farmers' market managers workshop
•A trade show with over 80 vendors of farm equipment, packaging, insurance companies, specialty food companies and service providers
23 workshops will include:
•Assessing the destination farm experience
•Building a strong sales brand and brand loyalty
•Strategic marketing for small-scale producers
•Commercial kitchen design basics
•How to integrate tourism trends into your tourism business
•Assessing institutional markets
•Selecting, training and working with 20-something staff
•Determining your farm business profitable areas
Register by February 7th for just $90 or pay $125 later and at the door. Registration covers 26 workshops, the trade show, two lunches and a reception on Wednesday evening. Additional family members/employees pay just $75. Attend one day for only $50.
For more details, go to www.harvestnewengland.org. The Harvest New England Agricultural Marketing Conference and trade show is sponsored by New England's six Departments of Agriculture.