Precision Hawk Announces New Aerial Data Collection Platform

WineHawk Labs releases new unmanned aerial vehicle model; will also change name to Precision Hawk to better reflect connection to precision ag market

Published on: May 9, 2013

Unmanned aerial systems and remote sensing company Winehawk Labs announced Thursday it will release a new model of its UAV platform in May of 2013 to coincide with company re-branding.

The name change, from WineHawk Labs to Precision Hawk, reflects a change in focus from specifically viticulture to broader agriculture, said Ernest Earon, company CEO.

"There are a lot of companies that can build an aircraft and do it fairly well, but as we started to build this internal intelligence and do more research on reducing the training and effort required to collect information, it became obvious that agriculture was not very well served from a data perspective," Earon explained.

WineHawk Labs releases new unmanned aerial vehicle model; will also change name to Precision Hawk to better reflect connection to precision ag market
WineHawk Labs releases new unmanned aerial vehicle model; will also change name to Precision Hawk to better reflect connection to precision ag market

The new UAV model, the HawkEye Lancaster Mark III, has a fully integrated sensor suite and an autonomous fixed-wing platform weighing three pounds and measuring three feet nose to tail.

The platform allows users to toss the platform, wait for it to come back and have the data transfer to a preferred software location. The sensors allow for the collection of data on anything from plant research to crop production and protection and also account for the current weather conditions, the company said.

"We consider ourselves more a remote sensing company than an unmanned aircraft company. The only thing that matters at the end of the day is the data that the user can collect and how that data can be translated to create a positive outcome for the user," said Patrick Lohman, COO.

Precision Hawk is a civil unmanned aerial systems and remote sensing company founded in 2010 in Toronto, Canada.