Poultry Industry Has Big 'Holiday' To Celebrate

Americans forecast to eat 1.25 billion chicken wings on Super Bowl Sunday

Published on: Jan 23, 2014

According to the National Chicken Council's 2014 Wing Report, 1.25 billion wings will be devoured during Super Bowl XLVIII on Feb. 2, besting last year's total by 20 million.

That is enough wings to put 572 wings on every seat in all 32 NFL stadiums, NCC says.

Bill Roenigk, NCC's chief economist and market analyst, explains that consumption boost coincides with an increase in chicken production. That increased production is, in turn, linked to higher consumer demand and lower feed costs. 

"The National Chicken Council estimates about four percent more chicken will be produced this year compared to last," explained Roenigk.  "More chickens mean a bigger supply of wings and more favorable prices this year for consumers."

BIG DAY FOR POULTRY: Americans are forecast to eat 1.25 billion chicken wings on Super Bowl Sunday
BIG DAY FOR POULTRY: Americans are forecast to eat 1.25 billion chicken wings on Super Bowl Sunday

Residents of the towns supporting the two teams set to compete in the Super Bowl – the Seattle Seahawks and the Denver Broncos –have different chicken wing eating habits, NCC says.

In fact, Seattle residents are 44% less likely to eat chicken wings in general than the average resident of the top 42 U.S. markets, according to The NPD Group's CREST Local Market service.

In other towns that supported playoff teams, wing eating is above average. Here's a look at how the eight cities/teams that made it to the NFL playoffs divisional round stack up when it comes to eating chicken wings:

Above Average: Charlotte (Panthers): Eat 26% more wings than the average resident of the top 42 US market; New Orleans (Saints): Eat 21% more wings than average

Average: Boston (New England Patriots): 4% less likely to eat wings; Denver (Broncos): 5% less likely