Pork Checkoff Trades Tweets for Meals

National Pork Board asks Twitter and social media users to declare their #PorkLUV to help donate meals

Published on: Feb 24, 2014

Earlier this month, the Pork Checkoff began celebrating the love of pork with consumers, through an integrated marketing program, including a national pork share-a-thon that encourages users to spread the pork love.

"Our consumer target is growing, and they love pork," said Randy Brown, vice chair of the Pork Checkoff Domestic Marketing committee. "By sharing that pork passion, we engage with our biggest pork advocates to remind and help them enjoy pork more often."

The national pork share-a-thon encourages pork fans everywhere to share their pork love by tagging their declarations of pork love on Facebook, Twitter and Instagram with #PorkLUV. A real-time online engagement aggregator will track #PorkLUV as it crisscrosses the nation.

#PORKLUV: National Pork Board asks Twitter users to declare their #PorkLUV to help donate meals
#PORKLUV: National Pork Board asks Twitter users to declare their #PorkLUV to help donate meals

Pork fans who share their #PorkLUV will be helping their state compete for a food bank donation of 30,000 meals of fresh pork. The state that shares the most #PorkLUV until March 7 will receive the pork, divided amongst food banks throughout the state.

In addition to supporting the cause, everyone who shares a little #PorkLUV will receive a $1 off fresh pork coupon.

"#PorkLUV is all about giving our fans a chance to declare their passion and share it among friends and family - all in the name of a great cause," Brown said.

How to share the #PorkLUV
Visit www.porkbeinspired.com/PorkLUV. Once there, click "Share your #PorkLUV", select your favorite pork cut and "share" the love to add your #PorkLUV to the interactive map.