Pork Board to Meet During WPX

New strategic plan will continue to be implemented.

Published on: Jun 3, 2010

World Pork Expo is coming up June 9-10 at the Iowa State Fairgrounds in Des Moines. During WPX  the National Pork Board will elect new officers and continue implementing its new strategic plan. The new officers will serve a one-year term. The board meeting is Thursday, June 10.

In January the board adopted a five-year strategic plan - "Leading a World-Class Food Industry: Responsible. Sustainable. Professional. Profitable." Included in that plan were specific recommendations that the board review its governance structure; consider a budgeting process; and review how the board and state pork organizations can collaborate more effectively. During the business meeting three task forces will present progress reports and discuss any recommendations they might have.

Outgoing Board President Tim Bierman, a pork producer from Larrabee, Iowa, says the new strategic plan identified three critical issues that the board must address on behalf of producers and their Pork Checkoff over the next five years. They are protecting the ability of U.S. farmers to produce pork in a socially responsible and cost-competitive manner, repositioning pork's image to increase demand, and helping producers remain competitive long-term on a global basis.