Poll Gauges Producer Support of the Pork Checkoff Programs

Survey shows most producers think industry is on the right track.

Published on: Apr 2, 2012

The results of the National Pork Board’s annual producer survey were shared by Mike Wegner, vice president of communications for the Pork Checkoff, in the latest issue of Pork Checkoff Report magazine. The random-sample telephone survey helps the National Pork Board understand what pork producers think about pork industry issues that the Pork Checkoff addresses. Key findings included:

• Pork producers are very satisfied with the way things are going in the pork industry, with 76% saying things are generally on the “right track.” Only 16% said things are on the “wrong track,” with the remaining 8% having no opinion. The right-track number is the highest in the last 10 years and is 12 points above the previous high in 2006.

Pork Checkoff received favorable response in survey.
Pork Checkoff received favorable response in survey.

• When asked if they support or oppose the Pork Checkoff, this year’s survey showed the highest support ever, with 82% saying yes and only 8% opposed.

• In the survey, 58% of the pork producers said that they believe they enjoy a positive public image, with 20% saying that they suffer a negative image. When asked how they believe their image compares to others in production agriculture, they think it’s quite a bit better than poultry farmers, but worse than organic farmers and corn and soybean growers. For beef producers, the results were 14% better, 24% worse and 59% the same. For dairy, 11% better, 19% worse and 64% about the same.

For more survey results, see pages 6 and 7 of the spring issue of Pork Checkoff Report on pork.org.

For more information, contact Mike Wegner at MWegner@pork.org or at (515) 223-2638.