Pioneer Hi-Bred has acquired a controlling interest in MapShots Inc., a privately owned agricultural data management company that produces crop management software.
"MapShots enhances the services available from Pioneer that help customers get the right product on the right acre and maximize their profitability," said Sue Hoover, marketing director, Pioneer North America. "This demonstrates our continuing commitment to provide Pioneer customers with exceptional service."
Through this new relationship, Pioneer will be able to expand its FIT mapping service that is available to Pioneer customers through its GrowingPoint Web site record keeping services.
"MapShots will continue to sell, support and enhance our EASi Suite line of desktop software for growers and professional service providers," said Ted Macy, MapShots owner and founder. "MapShots will also continue to license core precision ag components to other companies for inclusion in their products and services. Together with Pioneer, MapShots will continue its commitment to open data standards that allow data sharing and compatibility across different brands of field equipment and software."