The Humane Society of the United States is in the top spot to receive this month's $250,000 grant from the online Pepsi Refresh Project. Pepsi began the project in January of 2010 with the goal of awarding grants to "innovative and inspiring causes". Fourteen of the past 17 grants of $250,000 have specifically benefited children and eight of the 17 grants have gone toward medical research.
Ideas are submitted by individuals, groups, non-profits and businesses with no more than $25 million in revenue. Winners of the grants are selected by public votes on the Pepsi Refresh Project Web site and text messages. The Animal Agriculture Alliance is dismayed that the Humane Society of the United States has been deemed eligible to participate.
According to The Alliance, the Pepsi Refresh official rules indicate that proposed initiatives cannot "challenge, lobby for or seek to change current laws" or "involve political advocacy". Also, the HSUS $100 million budget exceeds the $25 million dollar limit imposed by Pepsi.