The California tree fruit industry continues its commitment to learning opportunities for retail produce professionals with the release of The PPN Handbook. The much-requested new volume is designed as a comprehensive quick reference and training tool for retailers and industry members who handle and sell California peaches, plums and nectarines.
This completely updated, revised and expanded book replaces the widely used Peach, Plum and Nectarine Book, released in 1998. The handbook expands on the information available in the new Cal State PPN training site launched this spring, which is already in use by retailers across the U.S. and Canada.
The new PPN Handbook contains information on peach, plum and nectarine facts, post-harvest practices and standards, fruit handling and ripening, key consumer insights, recommendations for stores and much more. Everything from pack styles to nutrition facts is included. New sections added to the handbook include details on fruit history, guides to peach, plum and nectarine types and season-by-season crop activities.
"The previous Peach, Plum and Nectarine Book has long been one of our most requested items," says Sheri Mierau, president of CTFA. "In the new PPN Handbook we've added even more category knowledge for retailers. We're pleased that retail produce professionals continue to look to the California peach, plum and nectarine industry's PPN Network for expert category information. Additionally, by using electronic distribution for the new PPN Handbook, we've made it more flexible – copies can go anywhere, are instantly searchable, and can be printed on demand."
The new handbook can be downloaded from the PPN Network Download Center at www.eatcaliforniafruit.com/downloads. Two versions of the handbook, one in full color, and the other in "printer-friendly" black-and-white, are available to download in .PDF format. To sign up for Download Center access, navigate to the "Request a User ID" link on the front page of the Download Center.
The California Tree Fruit Agreement, headquartered in Reedley, administers marketing order programs on behalf of California's 1,100 fresh peach, plum and nectarine farmers. Originally established in 1933, CTFA includes the Peach Commodity Committee and the Nectarine Administrative Committee, both federal programs, and the California Plum Marketing Board, a state program.