Official Ag Trademark Now "From the Land of Kansas"

Governor's proclamation, special events mark 25th anniversary of slogan that's now official brand.

Published on: May 9, 2013

"From the Land of Kansas" has been the unofficial trademark of Kansas-produced agriculture products for 25 years, but the brand got a facelift on its silver anniversary April 27 when Gov. Sam Brownback officially declared From the Land of Kansas as the Kansas state food and agricultural trademark.

Brownback signed the official proclamation in a ceremony at the State Capitol Building in Topeka after events in Wichita and Kansas City. He was joined by Secretary of Agriculture Dale Rodman as well as Green Bay Packers wide receiver Jordy Nelson, a native of Leonardville and the Peterson Brothers of Assaria, the social media celebrities of "I'm Farming and I Grow It" fame.

Green Bay Packers wide receiver Jordy Nelson, who remains active in his familys farming operation when he is not playing football, says he is glad to lend his name and face to promoting Kansas agriculture. His family owns Nelsons Landing restaurant in Leonardville, which is also a member of the From the Land of Kansas trademark program.
Green Bay Packers wide receiver Jordy Nelson, who remains active in his family's farming operation when he is not playing football, says he is glad to lend his name and face to promoting Kansas agriculture. His family owns Nelson's Landing restaurant in Leonardville, which is also a member of the From the Land of Kansas trademark program.

In Wichita, the Brownback entourage visited the Wichita Brewing Company and Pizzeria, and in Kansas City, they stopped at Original Juan's Speciality Foods. Both are members of the From the Land of Kansas program.

Helping Kansas grow

"One of my top priorities as governor is to help Kansas grow. From small family-owned stores on Main Street to major retailers and all businesses between, we are committed to helping grow Kansas and the From the Land of Kansas trademark program will play an important role in our efforts," Brownback said.

He was secretary of agriculture in Kansas when the trademark program first began in 1988. He said the program helps consumers identify Kansas products as well as providing information about the state's agriculture industry.

Nelson, who remains active in his family's farming operation when he is not playing football, says he is glad to lend his name and face to promoting Kansas agriculture. His family owns Nelson's Landing restaurant in Leonardville, which is also a member of the From the Land of Kansas trademark program.

As the state's official agricultural trademark program, From the Land of Kansas will offer members promotional opportunities. Membership is open to farmers, ranchers, agricultural manufacturers and procesors, agritourism venues, value-added products and restaurants.

The Peterson brothers, who have become famous for their music video parodies to promote agriculture, launched a video parody of "YMCA" with a live performance during the proclamation signing in Topeka.

For more information, visit the From the Land of Kansas website.