Outstanding produce managers representing 21 different supermarket chains, commissaries and independent retail stores in 15 states and Canada will be the honored guests at United Fresh 2012 this May through the United Fresh Retail Produce Manager Awards Program.
Sponsored by Ready Pac Foods and presented through the Foundation's Center for Leadership Excellence, the eighth annual awards program pays special recognition to those on the front line in supermarkets working everyday to increase sales and consumption of fresh fruits and vegetables.
"These produce managers have demonstrated the creative energy to make fresh fruits and vegetables shine in their stores. In so many cases, their interactions with consumers influence opinions and purchasing decisions, and have an undeniable impact on our industry," said Tom Stenzel, president and CEO of United Fresh. "We're fortunate to have these talented retailers as the face of the fresh produce industry."
The 2012 California winners are:
Brian Corbitt, Bel Air Market/Raley's Family of Fine Stores, Sacramento
Jolene Cyr, Food Maxx/Save Mart Supermarkets, Fairfield
Ron Danielson, Raley's Family of Fine Stores, Woodland
Wanda Ivy Nicholas, Travis Air Force Base Commissary, Travis
Nick Puleo, Vons, San Diego
"It is truly inspiring to see these exceptional retail managers making the produce department a highlight of shoppers' visits," said Ready Pac's President and CEO, Michael Solomon. "Ready Pac is proud to once again sponsor this program and offer our congratulations to these hard-working individuals and companies for their tireless promotion of the fresh produce industry!"
The program's 25 winners were selected from hundreds of nominations submitted by retailers and produce suppliers across the industry. Selections were made based on a number of criteria, including efforts to increase produce consumption through everyday excellence in merchandising, special displays and promotions, community service and commitment to total customer satisfaction.
All winners and their corporate produce directors will be honored at United Fresh 2012 during the Chairman's Reception & Produce Celebration Dinner, Tuesday, May 1, at the Hyatt Dallas at Reunion in Dallas. In addition to the awards, five Grand Prize recipients will receive an additional $1,000 cash prize.
On the United Fresh 2012 trade show floor, select program winners will take part in a panel discussion of retail strategies and trends, as well as consumer purchasing habits.