Recent demand trends indicate that niche pork's market-share potential may be as high as 25% of the fresh pork market.
A Pork Checkoff-funded niche pork study asked 200 pork consumers to rate the importance of various combinations of niche pork attributes. The survey found, for example, that the market share potential of niche pork at a 40% premium that's certified Berkshire and raised without antibiotics, growth promotants and animal byproducts is 22.5%. This number dropped slightly to 20.5% when the Berkshire breed is not specified.
Presenting niche pork products at a 75% premium instead of 40% decreases market share by only a small percentage, according to the survey. In the Berkshire example, the market share potential dipped from 22.5% to 19.5% at the higher premium.