New York Apple Growers 'Crunched' The Big Apple

Apple Association got a big, loud bite and plentiful PR with the "Big Apple Crunch" event on NYC's Food Day.

Published on: Oct 31, 2013

Last week's Big Apple Crunch event in New York City was perfectly timed and designed to get New Yorkers thinking about healthy eating – apples, of course, says New York Apple Association President Jim Allen. That's why the New York Apple Association was a prime sponsor of the NYC Food Day 2013 event.

This third annual event was destined for success since apples are the official state fruit and growers are finishing harvest of one of New York state's largest harvests. This year, the NYAA donated 2,500 apples.

GrowNYC and the City of New York initiated the annual event. This year, more than 250 organizations and groups registered to participate including schools, afterschool programs, senior centers, farmers markets, food stores and workplaces.

FIRST BITE: NYCs Big Apple Crunch started at Brooklyn Borough Hall Greenmarket. On left, NYAAs Allen shares the crunch with Birdie, the GreenNYC mascot.
FIRST BITE: NYC's Big Apple Crunch started at Brooklyn Borough Hall Greenmarket. On left, NYAA's Allen shares the crunch with Birdie, the GreenNYC mascot.
The Big Apple Crunch kicked off at the Brooklyn Borough Hall Greenmarket. Then GrowNYC gave out apples to crunchers-to-be at Greenmarkets and Youthmarkets across the five boroughs.

The goal was to beat last year's record of having the "most participants in an apple-crunching event" with 1 milllion crunches. RecordSetter.com tracked NYC's progress towards the record.

Crunch popularity spreads
Up the road from NYC, SUNY-Delhi joined in to give close to 1,000 apple eaters an opportunity to help crunch the record. That effort was led by the Pure Catskills buy local campaign, an economic initiative of the NYC Watershed's Watershed Agricultural Council.

The same day, Michigan hosted its first Apple Crunch Day. An estimated 70,000 school students in northern Michigan chomped down on fresh Michigan-grown apples.