What's eye-catching, big, dark red, firm, crisp and juicy?
But still doesn't have a commercial distributor or a name?
Call it WA 38, the experimental name for Washington State University's long-awaited new apple variety which researchers claim also has a sweet-tart taste character.
Now that WSU is finished crafting the new cultivar, they want to find an exclusive licensee to manage commercialization. This involves contracting tree propagation to nurseries, sublicensing to producers, managing the trademark and collecting royalties.
The WSU Research Foundation, the licensing arm of the university and assigned owner of WA 38, advises interesting parties to go to treefruit.wsu.edu/research/ for information on applications, and a thorough description of the new apple's virtues.
"Our feeling is that when it comes to the combination of taste, texture and beauty, WA 38 has no equal in today's marketplace," says university apple breeder Kate Evans.
The new licensee does not have to be concerned with marketing of the apple, she adds, nor with coming up with a commercial name. A trademark is already under development at WSU.
According to the WSU, even such top contender varieties like Cripps, Pink, Jazz and Honeycrisp equal the quality of this newcomer.
A cross between Honeycrisp and Enterprise, WA 38 can be eaten directly off of tree, say researchers, and can be stored for several months without quality loss.
It is suited to the fresh market from harvest in late September through many months.
Trees stand upright and spread with moderately low vigor, researchers report. They are precocious, with spur development beginning on two-year-old wood. The apple is ground to conical with nearly 100% of the surface covered with a red-purple blush over a green-yellow background, considered to be an attractive trait to consumer eye-appeal.
If you have questions, contact WSU Intellectual Property Specialist in Plant Variety Releases Tom Kelly at email@example.com, or call him at (509) 335-3691.