Three new checkoff-funded videos highlight beef producers' care for the environment. The videos are posted to the popular YouTube Web site. They feature a variety of beef producers doing their daily work and are focused on the areas of cattle feeding, handling and health. The videos leverage existing checkoff footage, as well as new footage taken on National Beef Quality Assurance (BQA) Award Winners' operations, to portray accurately these issues that are so often misrepresented. The new videos add to a growing library of beef videos on the YouTube channel BeefPastureToPlate, where one video has so far been viewed more than 4,700 times.