New Beef Products Hitting Store Shelves in June

Beef Checkoff's Beef Innovations Group will deliver three new products this month.

Published on: Jun 11, 2012

New beef products go through a rigorous, calculated process from concept to launch. However, once they're out on the shelves and into the hands of our consumers, these new products help drive beef demand and ensure a market for cattle producers in the United States. As consumer attitudes and desires change, the checkoff's Beef Innovations Group changes along with them and delivers products consumers want.

J.M. Garret Foods, Inc., is in the introductory phase of rolling out three new fun appetizer products loaded with beef and other quality ingredients. The new products are great for people on-the-go who either want a quick lunch or dinner, or for the "4th meal" crowd who want an afternoon snack to get them through the rest of the day. Each product is designed to be either deep fried or baked in an oven.

New beef products will find their way to supermarkets, delis and other retailers in June.
New beef products will find their way to supermarkets, delis and other retailers in June.

"These products are great for on-the-go consumers shopping at convenience stores, but maintain a strong 'at-home' application as appetizers and even as quick bites at some casual restaurants," says Bruce Dopslauf, vice-chair of the checkoff's new product and culinary initiatives committee and Cattlemen's Beef Board member from La Grange, Texas. "By taking a new beef cut, introducing it to consumers, and showing them how to prepare it, we are meeting their needs and all-the-while keeping demand for our product growing."

Though the sell-in phase is just beginning, J.M. Garret Foods will be targeting regional and national accounts throughout the U.S. and is approaching traditional foodservice operators and distributors, retail delis and convenience store operators.

New products include:

Philly Cheesesteak Bite: Seasoned steak pieces and cheese combine with onions and green peppers to provide a true cheesesteak experience in a golden-brown breading

Beefy Queso Bite:  Seasoned ground beef blended with queso sauce and then coated with a golden-brown flour tortilla flakes

Rueben Bite: Corned beef surrounds Swiss cheese and is covered in a golden-brown breading speckled with caraway seeds

For more information about your beef checkoff investment in new beef products, visit or