The Mexican Hass Avocado Importers Association has chosen to give back this holiday season in two rewarding ways. One initiative is to raise money on behalf of the victims of Hurricane Sandy.
Avocados from Mexico is also supporting City Harvest, one of the great groups providing food and support to communities that still need help getting back on their feet after Hurricane Sandy. For every Facebook engagement, from comment "likes," to shares, or Facebook wall comments on the Avocados from Mexico Facebook page in December, Avocados from Mexico matched with $1 to City Harvest, up to $25,000.
Avocados from Mexico also teamed up with Roberto Santibanez, chef and owner of Brooklyn and Manhattan's Fonda restaurants and author of Tacos, Tortas and Tamales, as part of the "'Tis the Avocado Season Sweepstakes" to surprise one lucky Avocados from Mexico fan with a trip to New York for a personalized cooking lesson with Chef Santibanez. The holiday festivities continue with the "Tis the Avocado Season Pin It to Win It" contest, where pinners can share avocado inspirations and activate a progressive prize that doubles in size with every 50 boards.
Early in the holiday season, MHAIA also teamed up with House Party to bring more holiday cheer to fans of avocados by conducting more than 1,000 house parties across the country, challenging fans to use Avocados from Mexico in new and exciting ways and inviting hosts to also enter the sweepstakes. Fans are encouraged to continue interaction on The Amazing Avocado Facebook page to increase the support for communities affected by Hurricane Sandy.
After a random drawing from all eligible entries, Brad Golden of Ogallala, Nebraska was crowned the grand prize winner. Brad traveled to New York for a cooking lesson with Chef Santibanez, who selected recipes specifically for Brad to brighten up his holiday table, including tortillas, strawberry tamales, pecan apple guacamole and Fish in Guajillo adobo.
"This was the trip of a life time, to travel to New York City during the prime time of holiday excitement," says Golden. "Cooking with Chef Roberto inspired me to be more adventurous in the kitchen and use avocados in fun new ways!"
Brad took in the sites of New York City decked out in holiday lights and shared his enthusiasm for the season with Chef Santibanez.
While Brad was awarded the grand prize of the "Tis the Avocado Season Sweepstakes," Avocado fans can still stay involved by keeping up with the Amazing Avocado Pinterest and Twitter pages. The Pinterest page is continuing the holiday festivities by hosting a "Pin It to Win It" contest where followers can upload images of their favorite avocado inspired recipes for a chance to win gift cards.
To learn more, visit the Amazing Avocado Facebook page, share your thoughts on Twitter or visit our website.