Sara Lee Foods, the Pork Checkoff and the 285 Ralph's stores in southern California have teamed up for the "Pack a Picnic Full of Fun" promotion. Sara Lee pork products including deli thin-sliced ham and Hillshire rope sausage and links will be featured, along with Sara Lee bread, cheesecake and Ball Park Franks, to round out the picnic basket. Prices will feature coupon discounts from 70 cents to $2 off on the selected products.
Another pork promotion sponsored with checkoff dollars targets the breakfast consumer with Jimmy Dean's new Skillets product. This convenient frozen food item comes in three flavors, sausage, ham and Southwest style and contains diced potatoes, sausage or ham, and vegetables.
Advertisements will include a $1 coupon that will put the end price of the Skillets at $1.99. For pork producers, the true value of this campaign lies in encouraging more consumers to buy pork in the frozen foods section of the store, an area that's visited almost as much as the fresh meat case.