MCA Annual Conference Is Jan. 22

"The Future Belongs to Those That Adapt"

Published on: Dec 16, 2010

If you work in the cattle industry, you will want to attend the Michigan Cattlemen's Association Annual conference, at the Kellogg Center in East Lansing, Jan. 22.  "The Future Belongs to Those That Adapt" will be the theme throughout the day. The conference challenges beef producers to analyze the issues, look for answers and plan for the future.  Educational sessions and sponsors will be providing the latest information in agriculture.

"If we are not planning for change, we are simply stagnating," says Kathleen Hawkins, MCA executive vice president. "Change doesn't have to be bad; it's just got to be right! I am confident that both cow/calf producers and cattle feeders will learn something new at this one-day event. Attendees will hear a variety of speakers from the National Cattlemen's Beef Association (NCBA), Washington State University and Michigan State University."

The event kicks off with the Membership Annual Business Meeting starting at 9:30 a.m. on Saturday morning, where issues will be discussed, policy will be approved and board elections will take place. Following lunch, Pfizer's "Cattlemen's College" will be in session. Burton Eller, NCBA Sr. Vice President of Public Affairs will focus his comments on "How the Political Climate Affects the Beef Industry."  This session will help cattlemen deepen their understanding of policy issues being discussed in Washington that directly impacts their livelihood.

Jude Capper, Ph.D., Assistant Professor in the Department of Animal Science at Washington State University will share her latest checkoff-funded research regarding "The Environmental Impact of the Beef Industry." She will show how advances in productivity during the past 30 years have affected the beef industry's carbon footprint. 

The third invited speaker is Janice Swanson, Ph.D., acting chair of the MSU Animal Science Department and animal welfare expert. She will be leading the group through a thought provoking discussion on "Why Animal Rightists Win."  What are the ethical questions that have to be tackled? What question do consumers most want producers to answer?           

For more information about the 2011 MCA Annual Meeting and Conference, including program and registration, call (517) 347-8117 or visit the web site at