Kubota, Land Pride Announce Agreement

Alliance will market Land Pride implements that are performance-matched to Kubota tractors.

Published on: Sep 5, 2007

A new alliance between Kubota and Land Pride aims to provide "performance-matched" implements from Land Pride for Kubota tractors. U.S. Kubota dealers will offer Land Pride rotary cutters, grooming mowers, rotary tillers, rear blades, and other products.

According to a media release, the alliance between the two companies will allow Kubota dealers to offer a "one-stop" location for the two brands. The approach "helps make it easy for Kubota customers to make tractor and implement package purchases and find sales, service and parts for tractors and Kubota-matched implements," says Larry Nenneman, senior director of marketing, Kubota.

Eric Haas, vice president of sales, Land Pride, notes the alliance is a strategic fit, including support. He notes the agreement assures that buyers of Land Pride products can get the support they need.

Kubota already offers some implements under its own brand, including loaders, backhoes and Kubota-branded implements. This alliance just expands the Kubota dealer offering.