Just What Is 'Local' Food?

Consumers prefer it; Retailers capture premiums for it.

Published on: Dec 22, 2010

Last week, Dr. Peter Woolley of the PublicMind Poll at Fairleigh Dickinson University issued the results of New Jersey Farm Bureau's annual consumer opinion poll. The results:

Some 60% know that the "Garden State" nickname refers to farming.

Close to 73% have "a lot" of confidence in the safety of locally grown Jersey Fresh produce.

About 60% of New Jerseyans say it's "very important" to buy local grown fruits and vegetables when they're in season.

About 60% of New Jerseyans say its “very important” to buy local grown fruits and vegetables when theyre in season.
About 60% of New Jerseyans say it's “very important” to buy local grown fruits and vegetables when they're in season.

Some 83% say someone in their family had purchased Jersey Fresh produce from a farm stand or farmers market in the past three months.

Just over 60% of all surveyed said the presence of brochures or farm signage has at least some impact on their decision to buy local produce.

And, 85% want to see more Jersey Fresh produce served in public school meals, even if it costs slightly more.