A video that examines the Beef Checkoff Program from its 1986 beginning to today is now available via the Internet.
"The Beef Checkoff â€“ Building Beef Demand" is a 28-minute video that was launched on the RFD-TV network in September. It takes an in-depth look at the structure and accomplishments of the checkoff, which is administered by the Cattlemen's Beef Promotion and Research Board and overseen by the U.S. Department of Agriculture.
"Providing this information in audio-visual form is another way of fulfilling our responsibility to inform producers about how their checkoff dollars are spent," according to Beef Board Chairman Al Svajgr, a Nebraska cattleman. Svajgr also is one of the producers interviewed for the program. "The video gives viewers a better understanding of the checkoff process and programs," he says.
The checkoff video was broadcast on RFD-TV Sept. 19, 20 and 25. It contains information about what initiated the mandatory beef checkoff, what beef producers are saying about the program today and the impact that the checkoff has had on the beef industry in the United States. Included are highlights from various beef checkoff projects in promotion, research, consumer information, foreign marketing and producer communications.
In addition to Svajgr, seven other beef producers who have served as chairmen of the Beef Board through the years are interviewed for the video, including JoAnn Smith, a Florida beef producer who served as the first Beef Board Chairman in 1986-88. the video also features interviews with several other producers who have served on the Beef Board, and other checkoff representatives.
Because of the size of the electronic file, Internet download is recommended only from computers with high-speed access to the Web. To access the video from your computer, go to one of the following sites: www.beefboard.org/whowbeefcheckoffinfo.aspx or www.beefboard.org/checkoffprograms.aspx