HSUS Animated Video Draws Concern

Farmers answer consumer questions on the heels of a new animated film about modern pork production

Published on: Oct 25, 2012

The U.S. Farmers and Ranchers Alliance, the National Pork Producers Council and the National Pork Board are making farmers available to provide accurate information following an animated film about pork production focused on sow housing and tail docking released Wednesday as part of Food Day.

HSUS produced the four-minute animated children's film, which exposes "problems with factory farming from the perspective of a piglet named Ginger."

According to HSUS, the film is intended for children ages 7 to 10. The story follows the hog's journey on a "typical factory farm," and the "evolution of a farmer who opens his eyes to a more humane and sustainable way of farming," according to HSUS.

Screenshot of the HSUS video "A Pigs Tail"
Screenshot of the HSUS video "A Pig's Tail"

Joe Maxwell, vice president of outreach and engagement at HSUS said the group is hoping the film will spur conversation about "inhumane practices in the pork industry."

"The Humane Society of the United States is thrilled to celebrate Food Day with the release of this endearing and educational short film," Maxwell said.

But President and CEO of the Animal Ag Alliance Kay Johnson Smith says parents should watch the video with caution. HSUS leaders' goals are more about creating conflict, distrust in farmers and fundraising than improving the care of animals, she said.

"Farmers and ranchers take their responsibility to their animals seriously and have dedicated their lives to their care and well-being," Smith added. "It's important for the public to know, thanks to modern farming and ranching housing and practices, animals live healthier than ever before."

USFRA, NPPC and the NPB are providing expert voices to mainstream media and social media as part of their effort to bring the voices of real pig farmers to the forefront. A new video showcasing a modern pork facility can be viewed on the USFRA website.