A 64-member farmer board oversees what happens with your soybean checkoff dollars at the national level, as part of the United Soybean Board. One of the ways that Board functions is through committees. Four Hoosiers have just been named to key committee appointments within USB for the upcoming year.
Jack Reed, Washington County, was elected to USB's executive committee, and also will chair the Board's Communication Committee. That committee is responsible for all marketing and advertising for checkoff funded programs at the national level. These include marketing and advertising for soy biodiesel, soyfoods and producer communications.
Expect Reed to be busy in these key roles this year. The United Soybean Board just recently named soy biodiesel quality as the top priority for its efforts in '07. Quality became an issue a year ago when sloppy suppliers created problems for many customers in Minnesota. The quick-to-blame folks tabbed soy biodiesel as the culprit. The truth, as revealed later, was that the real problem was low quality fuel. Whether it was biodiesel or conventional fuel was not the issue, most experts concluded.
Another Hoosier playing a leadership role in USB this year will be Don Meier, Bartholomew County. He will serve on the audit and evaluation committee. This committee is the one responsible to make sure that the Board complies with the federal act and order establishing the checkoff program.
Joe Meyer, Wayne County, will serve on the committee for international marketing. No small task, USB maintains U.S. soybean export development efforts in over 80 countries, utilizing more than 125 representatives worldwide. This effort through the years has been recognized as a key factor in developing soybean bean meal markets in several foreign countries.
Karen Fear, Wells County, was reappointed to the USB new uses committee. Her job as a committee member will be to work with others, with the goal of developing new uses for soybeans. With biodiesel out the gate, polyoils is now capturing attention. Developed through research funded with checkoff dollars, polyoils are now used by U.S. automakers to make foam for different parts within a vehicle.
For information on Indiana soybean issues, with a link to national issues, visit: www.indianasoybeanboard.com.