Hesston Expands Rodeo Support with Team Hesston Rodeo

Ten top pro rodeo competitors part of Team Hesston Rodeo, supported by Hesston by Massey Ferguson

Published on: Jul 2, 2013

Since the mid-1970s, the Hesston Belt Buckle has been a major part of the National Finals Rodeo and now Hesston by Massey Ferguson, the industry-leading hay equipment brand from AGCO, is expanding its long-term support of the Professional Rodeo Cowboys Association by forming Team Hesston Rodeo.

Team Hesston Rodeo features 10 members, including some of the top contestants in ProRodeo, including:

*Luke Branquinho — Reigning 2012 Steer Wrestling World Champion — 4 world titles;

*Cody Teel — Reigning 2012 Bull Riding Champion;

"Hesstons brand heritage is intertwined with ProRodeo, and our consumers love and appreciate this great sport," says Laura Lines, leader of Hesston brand marketing at AGCO. "We are extremely excited to put the Hesston brand support behind this amazing team of talented competitors and look forward to following them on their quest for even more world championships."
"Hesston's brand heritage is intertwined with ProRodeo, and our consumers love and appreciate this great sport," says Laura Lines, leader of Hesston brand marketing at AGCO. "We are extremely excited to put the Hesston brand support behind this amazing team of talented competitors and look forward to following them on their quest for even more world championships."

*Sherry Cervi — 3-time World Champion Barrel Racer;

*K.C. Jones — 6-time NFR-qualifying Steer Wrestler;

*Fallon Taylor — 4-time NFR-qualifying Barrel Racer — currently ranked No. 1 in the world;

*Team Ropers Kaleb Driggers (Header) and Travis Graves (Heeler) — currently ranked No. 1 in the world;

*Team Ropers Dustin Bird and Paul Eaves — NFR qualifiers and currently ranked in the top 7 in the world; and

*MP Meter My Hay ("Stingray") — Sherry Cervi's fan-favorite barrel racing mare and the only equine member of Team Hesston.

"Hesston's brand heritage is intertwined with ProRodeo, and our consumers love and appreciate this great sport," says Laura Lines, leader of Hesston brand marketing at AGCO. "We are extremely excited to put the Hesston brand support behind this amazing team of talented competitors and look forward to following them on their quest for even more world championships."

"It is truly an honor to be part of Team Hesston," says steer wrestler K.C. Jones. "We still have my grandfather's collection of Hesston NFR buckles at the house. Hesston has been an important supporter of ProRodeo and our way of life for as long as I can remember, and I am extremely proud to begin competing with Team Hesston."

"I was excited to be selected for Team Hesston because I know the value of top-quality hay, and I know that hay harvested with Hesston equipment is the very best," asserts three-time World Champion barrel racer Sherry Cervi. "It is an honor to be part of this group of great competitors, and I know Stingray is excited about being paid in Hesston Hay for her efforts as well."

The Team Hesston Rodeo program will also give fans a chance to follow and interact directly with the members of Team Hesston across all social media platforms and through the website.

Fans will also have a chance to join Team Hesston's fan club and become a part of the action with opportunities to win trips to the Wrangler National Finals Rodeo in Las Vegas and other promotions throughout the year.

Source: AGCO