Group Set to Tackle 'Big Ag is Bad' Consumer Bias

Center for Food Integrity releases results of transparency survey

Published on: Oct 24, 2013

The Center for Food Integrity earlier this month released results of its latest consumer survey, providing a roadmap for building transparency and trust in agriculture and the food system.

The results work to define transparency in the arena of agriculture and develop a clear path for producers and processors to address growing public skepticism about food.

"This research defines transparency and provides direction for how to use transparency to build trust," explained Charlie Arnot, CFI CEO. "Implementing this new model will help companies and organizations build trust with their stakeholders and consumers."

The study, which tested CFI's 33 attributes of the seven elements of its "trust-building transparency" model, found that all earned ratings of between 8 and10 on a 10-point scale.

Center for Food Integrity releases results of transparency survey
Center for Food Integrity releases results of transparency survey

Those elements include:

Motivation – Act in a manner that is ethical and consistent with stakeholder interests.

Disclosure – Share publicly all information, both positive and negative.

Stakeholder Participation – Engage those interested in your activities or impact.

Relevance – Share information stakeholders deem relevant.

Clarity – Share information that is easily understood and easily obtained.