The Peterson Brothers of "I'm Farming and I Grow It" fame are at it again.
As of 7:30 p.m. on Dec. 5, their new video "Farmer Style" had almost 10,000 views on You Tube after being previewed Dec. 4 for about 1,400 Kansas Farm Bureau delegates, their families and guests at the annual Kansas Farm Bureau meeting in Manhattan before being released later the same evening.
The brothers present for receiving Farm Bureau recognition for their efforts in promoting the ag industry with their first viral video were the younger two, Nathan and Kendal. Greg, a senior at Kansas State University, wasn't able to make it.
They hadn't planned to show "Farmer Style" before its release on You Tube Tuesday night, but they were talked into previewing it – with a few live moves – for the Farm Bureau audience, who gave the brothers a standing ovation at the end of screening of the new video.
The filming of the first video was inspired by Greg, who as a junior at K-State loathed the hit song "Sexy and I Know It" and just for fun, changed the words into a parody to promote something he loves – agriculture and the family farm in Saline County.
In a short time, the You Tube video, produced almost as a prank, went viral. Today it has almost 8 million views on You Tube.
The brothers weren't totally comfortable on the stage in front of about 1,400 Kansas Farm Bureau delegates and their families, but they put on their game faces and performed. The audience loved it.
Farm Bureau delegates, such as Mick Rausch and his wife, Nancy who were honored during the evening's festivities as the District 4 Farm Family of the Year, said they think the authenticity of the Peterson Brothers is a great advertisement for Kansas farm families.
"These are clearly great kids," Mick Rausch said. "It makes me feel good to know that they are out there and that they are getting the message across in a way that it is hard for us in an older generation to do."