Farm with a Deere in the Sky

John Deere Agri Services has broken free of the soil in the farm field and taken to the sky with its new OptiGro Variable Rate Imaging System.

Published on: May 4, 2006

John Deere Agri Services has broken free of the soil in the farm field and taken to the sky with its new OptiGro Variable Rate Imaging System. The service combines high-resolution aerial imagery and spatial analysis with direction from local crop advisors to improve grower decision making.

"Your crop consultant orders an aerial image from John Deere Agri Services and a trained pilot with GeoVantage flies over your farm to take digital images of the field," says Terry Brown, Agri Services account manager. "By using global positioning satellites to match images to specific areas in the field, the resulting processed images highlight areas that may indicate potential issues which could affect crops and impact yields." GeoVantage is an aerial imaging company recently acquired by John Deere Agri Services.

The results then are provided to the local crop consultant who analyzes them and makes prescription recommendations for the grower.

With such custom information, the grower can use variable rate technology to apply products only where needed according to the digital map - increasing application efficiency and reducing the use of inputs.

The combined use of digital imaging, computer analysis, GPS, variable rate technology and the Internet make the OptiGro system fast enough to be used for in-season decision making to improve irrigation, chemical application and harvest efficiency.

For more information on the system, contact a John Deere dealer or participating agricultural service providers.

DEERE IN THE SKY: The combination of high-resolution aerial digital imagery, digital field maps, GPS locators, the Internet and a crop consultant make John Deere's new OptiGro variable rate imaging system an accurate new tool for efficient farming. The service comes after Deere's Agri Services recently acquired GeoVantage, an aerial imaging company.