Farm Progress Companies, the largest U.S. agricultural media company, announces the addition of a new broadcast business unit providing radio, television and enhanced Web programming for the agricultural market. And farmers will find a familiar face, and voice, when they tune into the new broadcast content.
Max Armstrong joins the Farm Progress team.
Max Armstrong, one of the nation's most widely recognized and respected ag broadcast journalists, joins Farm Progress as Director of Broadcasting. Armstrong's exceptional on-air personality, experience and talents have given his broadcasts exposure to millions of farmers, ranchers and consumers for more than 30 years. He is co-founder and co-host of This Week In AgriBusiness, an informative, regularly-viewed show on the popular RFD-TV satellite channel carried on DirecTV, DISH Network and local cable systems.
"I am very excited to join the team at Farm Progress Companies," said Armstrong. "Throughout the industry producers and marketers view the people at Farm Progress with the utmost respect. It is an honor to move into this new and exciting stage of my career with them, joining another industry giant to continue the work that I love with people I so much admire."
Armstrong will continue his This Week In AgriBusiness show co-hosted with Orion Samuelson and will also continue to host a Saturday morning show on WGN radio.
"Max is someone I've admired and respected for many years," said Don Tourte, Farm Progress director, national business development. "He has an incredible on-air and in-person personality that resonates with producers and people he meets. We are very fortunate to have Max join the Farm Progress team!"
Farm Progress' new broadcast unit will be an important information resource for producers in the coming months with new content and information they can use in their operations. The broadcast offering will include syndicated radio, television and Web programming.
Armstrong begins his position with Farm Progress in July.