Farewell Tour' Features McRib

McDonald's campaign promotes fictitious "Boneless Pig Farmers Association of America" to keep McRib on McDonald's menu.

Published on: Nov 9, 2005

Fear not, McRib fans! Even though McDonald's is launching "McRib 05: The Farewell Tour," this sandwich has become too popular to take it away.

The 'Farewell Tour' is actually a hook to drive more customers to McDonald's. The fast-food chain believes the strategy will work, due to the pork sandwich's loyal fans.

As part of the "Farewell Tour," McDonald's has worked with the Pork Checkoff on a promotional campaign featuring the fictitious "Boneless Pig Farmers Association of America," whose members are "petitioning" to keep the McRib.